Carrie Robinson
Communications strategy Digital production

Making
information
work.

I’m Carrie, a communications director with an information scientist’s curiosity and a builder’s instinct.

I connect strategy with execution, turning complex information into clear messages, accessible websites, and useful digital tools.

Explore my work
Based in New Orleans | Open to relocationStrategy. Structure. The finished thing.

01 / Selected work

From the big picture
to the last detail.

Websites and tools shaped by the people who need to use them.

Economic & Real EstateFORECASTOne event. A connected digital experience.
01Content strategy / Web production

A conference website built around the experience

I designed and developed the Forecast Symposium website, bringing speakers, sessions, sponsors, and past programs into one organized resource.

The thinking & the build

The need

An annual conference needs a clear home for current information and a way to keep earlier programs useful.

My contribution

I handled content strategy and technical execution, building database-driven pages, speaker profiles, session filtering, sponsor displays, and a multiyear archive.

What it makes possible

Visitors can explore the program and speakers, while the archive preserves content beyond a single event cycle.

Wix · CMS · Information architecture · Content management

Explore the speakers View the archive
Visit the website
Brand / Content / ExperienceA new home
for NOMAR.Website migration & organization-wide rebrand
02Communications leadership / Brand

Bringing a brand and its website forward together

I led NOMAR’s website migration and redesign alongside an organization-wide rebrand, coordinating the people, content, and decisions behind the change.

The thinking & the build

The need

A new website and brand identity touch more than a homepage. They have to work across departments, member resources, and everyday communications.

My contribution

I coordinated vendors, staff, committees, and end users throughout the migration and redesign, and maintained a consistent identity across digital and print materials.

What it brings together

A central home for membership information, education, events, and association resources, supported by a consistent brand.

Website migration · Brand management · Vendor coordination · Editorial direction

Visit the website
Member value calculatorBenefits,
made tangible.From a list of services to a personalized receipt
03Member communications / Interactive tools

Making membership value personal

I built an interactive calculator that translates membership resources and services into an estimated annual value and a personalized, downloadable receipt.

The thinking & the build

The need

A list of benefits can be hard to connect to an individual member’s experience. An interactive resource gives people a way to explore the services they use.

My contribution

I translated the membership value story into a working web tool, combining benefit selection, an estimated value, and a receipt members can save.

Recognition

Selected for presentation at the 2026 NAR Communications Directors conference.

Interactive web development · Content design · Membership marketing

Try the calculator
The affiliate directoryThe right
connection.Searchable. Filterable. Maintainable.
04Information access / Web development

A directory people can find their way through

I built a searchable WordPress affiliate directory with updates managed through Google Sheets, making both discovery and maintenance part of the design.

The thinking & the build

The need

A member directory has two audiences: the people looking for a service or partner and the staff keeping the information current.

My contribution

I built and refined search, filters, navigation, and styling through hands-on testing, with an update process connected to Google Sheets.

What it makes possible

Visitors can search by company, contact, city, or keyword and narrow results by region and category.

WordPress · Google Sheets integration · Search & filtering · Usability

Explore the directory

Behind the scenes

Information systems for the work between the headlines.

Member engagement dashboard

A React dashboard for tracking engagement, supported by attendance analysis, record matching, deduplication, and audience segmentation.

Board resource hub

A SharePoint site that brings governance documents, meeting materials, committee resources, and institutional information together for volunteer leaders.

02 / About me

A librarian’s
instinct.
A communicator’s
perspective.

My career has a consistent thread: helping people find, understand, and use information.

I spent years in public libraries before moving into communications and marketing. That background still shapes how I work: start with the question someone is trying to answer, organize what they need, and make the next step clear.

Today, I’m the Director of Communications and Commercial Services at the New Orleans Metropolitan Association of REALTORS®. My work spans integrated campaigns, editorial planning, event marketing, websites, brand management, and member communications.

I’m as interested in the system behind a piece of content as the words on the page. I like work that needs both a clear strategy and someone willing to build the thing.

MS, Information Science
University of North Texas
Concentration in Information Systems
BA, Philosophy
University of Houston
Minors in Public Relations and Spanish

How I work

Find the thread.

Audience research, information architecture, editorial strategy, and communications planning.

Make it clear.

Writing and editing, brand management, integrated campaigns, and stakeholder coordination.

Build it well.

WordPress, Wix, HTML, CSS, JavaScript, React, SharePoint, and AI-assisted development.

03 / Get in touch

Let’s make
something useful.

Have a role or project that connects communications, information, and digital work? I’d like to hear about it.

carrietrobinson@icloud.com